Business Strategy
After trailblazing scientific research, obtaining over €250,000 in grants and prizes, successful pilots/consultations with esteemed partners (e.g. from the US, UK, Switzerland, Spain, Estonia, Poland, Africa) and participation in distinguished accelerations/business development programs (in Poland, Germany, Romania, Slovenia, Portugal, Estonia, Japan), TCR App has secured both necessary scaling resources and a clear growth roadmap.
Starting from 2024, our startup successfully builds its user base in Central Europe. At the current stage, we organize pilots within the mobility industry (2024/2025) - targeting to acquire the most important B2B customers in Europe. We are also preparing to confirm the efficacy of a newly-deployed hardware version of our product - on African roads in cooperation with local transport companies (2025). The second phase of our development includes the expansion to East Asia (2025/2026), as well as strengthening our business position in the EU and US. Afterwards, we aim to deliver our technology to the B2B user communities in India (2025/2026) and Brazil (2027/2028), consequently entering the most promising markets in terms of early adopters. It will turn TCR App into a standardized solution for traffic accidents prevention.
At the moment, scaling to East Asia is on the top of our business priorities (2nd part of 2025, 2026). We are both actively fundraising and establishing future partnerships in order to introduce our product to the representatives of Asian mobility, healthcare and transport industries.
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The foregoing financial prognosis encompasses the entire spectrum of TCR App’s income (B2C, B2B, B2G) and is based on justified assumptions formulated after detailed feasibility and market examinations. We project to accomplish the ARR of €320,000 in 2025 and of €2.2 million in 2027.